Turkey Hill, which is still headquartered on the same hilltop in Conestoga, Pa. In the s, the Freys began making ice cream from leftover cream, and in the s they introduced ice tea products.
Another early expansion came when home delivery was beginning to decline in the s: The sons decided to open a chain of convenience stores to sell their products, Frey said.
This was when Turkey Hill shifted from a privately held family business to a publicly held corporation, and the company began to expand beyond its regional roots. John Cox, president of Turkey Hill, concurred. Cox noted that Turkey Hill has continued to grow based on its existing relationships with customers. If one of its retail partners was selling products in another city, it used this connection to move into new markets.
When grocery stores consolidated in the s, Turkey Hill further expanded its geographic reach. It now sells its products in 48 states and a dozen countries and has the fourth-largest-selling premium ice cream brand in the United States. Turkey Hill has remained a subsidiary company of Kroger Co.
Those sales came from of a broad range of products, including 52 premium ice cream offerings, 20 all-natural ice creams, 17 novelties and ice cream cakes, four types of soft-serve mix, nine dairy drinks, 19 premium iced teas and nine premium fruit drinks. Despite having a plethora of products, Turkey Hill makes sure not to skimp on the quality of its lesser-selling offerings, Cox said. Aslin concurred. He said Turkey Hill cares just as much about its top-selling product Vanilla ice cream as every other product it produces as a company.
Cox said this high quality comes from the exacting standards Turkey Hill has at its Conestoga, Pa. Everything that Turkey Hill produces at its plant is Turkey Hill branded, though co-packers do also produce some Turkey Hill products.
According to Aslin, while geographic expansion has helped Turkey Hill grow, another growth factor has been product innovation. To create new products, the company begins by identifying consumer trends. Turkey Hill is expanding the line in to include flavors such as Triple Vanilla, which is Vanilla Bean ice cream, Brown Sugar Bourbon Vanilla ice cream with vanilla cookie crumb swirl and Homemade Vanilla ice cream.
He added that by combining fruit with decadent premium ice cream, Turkey Hill is responding to the consumer trend for permissive indulgence. Another consumer trend that Turkey Hill has responded to is clean label. It launched its All Natural ice cream line to attract consumers who want products containing simple ingredients.
Aslin said that the All Natural line has been successful. The company also recently launched successful new teas, including Ginger Apple and Blueberry Oolong, Aslin said. Turkey Hill has the typical repertoire of marketing strategies for its products: TV and digital advertising, social media Facebook, Twitter, Instagram , PR sampling, events and couponing.
But the company also goes above and beyond to connect with its many fans. According to Cox, Turkey Hill has a long history of hosting events to get to know its consumers personally. The company wanted to expand the personal relationships it had with customers on a local level to a much larger audience in the digital space. Turkey Hill also uses the portal to update its super fans on the latest news and flavors, often before the media are informed.
The Turkey Hill Experience has had visitors from all 50 states and many countries. It just had its millionth visitor in , Cox noted. Nikolaus said Turkey Hill is very proud of its passionate fans.
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